A professional videographer or photographer like any dedicated artist will see the world through a slightly different eye to most people, having worked their craft duly training and honing their mind to see, to see detail in the world that others may miss. to recognize graphical line formations, colour hues, light-induced textures, shadow forms and formations, reflections, refractions, shimmers, perspective and perception, depth of field, facials expression, facial subtleties, body language, skin tones, and much much more. A photograph is an interpretation of the world as seen through the photographer's eye, the camera is used to capture this interpretation. This enhanced visual awareness coupled with individual creative style and technical ability gives the professional's picture a power, a style, Visual impact. When you commission a photographer you are hiring intellectual creative ability, predetermined style, and image exclusivity. This will enhance and promote your people, your products, your companies image. Not just an expensive camera and expensive finger to push the button. Images bought from a picture library will not be specific to your company or corporate style, and may not be exclusive to the specific area you have purchased a licence for. Unless you negotiate an exclusive deal with a picture library, other companies and competitors are able to buy publishing rights to the very same images. Negotiating exclusivity with a picture library is often more expensive than commissioning a photographer.

There are no rules for good photographs, there are only good photographers. Ansel Adams 1902-1984.